Get Into The Press

You may think that, as a small business, you don't actually have anything which is newsworthy. Wrong! Here are a few general ideas on the kind of stores that journalists regularly publish:

Create a benchmark
Publish a weekly or monthly statistic, which tracks over time the behaviour of your customers.

Publish a rant
Be controversial. Write an article that flies in the face of conventional management theory. Most journalists are happy to create drama on their pages or programmes by challenging conventional wisdom.

Hold an event
Arrange a conference - online or offline - based on a very topical theme. Invite the press. Make sure we have arranged controversial or expert speakers and follow up with a summary of the events proceedings. We get two major press releases from this - the first is the invitation or announcement; the second is the summary.

Present an award
Consider hooking up with a trade body or recognised independent management organisation and either sponsoring or judging the entrants.

Publish a report
Link up with a university or management body and conduct a piece of research that is both useful to them and useful for PR purposes. If the analysis and the written report are provocative or topical enough, you're bound to get good coverage.


enquiries@prbuzzfactor.co.uk