"Every small business owner should read this book and put the tips to work."
Jack Faris, President and CEO of the National Federation of Independent Business



"Modesty never stood in my way. If you've got it, flaunt it - and this book will help you do just that."
Trevor Baylis OBE, Inventor and Entrepreneur



Quite simply, PR campaigns for small businesses have the ability to reach into untapped markets. What is The PR Buzz Factor All About? is an exclusive article which shows SMEs how they can win the battle for good publicity, and how they can capitalise on inherent weaknesses within much larger outfits.

Good public relations can make a business - eBay's founders boasted that they spent no money on advertising apart from PR for two years. Top-notch PR can attract capital, partners and employees, as well as lots of customers.
Sadly, few small businesses project themselves as well as their larger counterparts, but with a well-planned PR strategy they could do just that!

This book addresses the sticky issue of making PR relevant to individual small businesses. It's a practical workbook which takes the reader through every stage of devising a successful PR campaign.

It is a straightforward, easy-to-understand 'hands on' book, which is deliberately written in a practical, interactive way by giving small business owners the necessary tools to analyse their own business in PR terms in order to reach their customers.

It's written by Russell Lawson, who has worked for the Federation of Small Businesses for over 10 years, and contains contributions from the Chair of the Federation of Small Businesses and the President of the Chartered Institute of Public Relations.